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Logo Design TemplateWhether your company is a start-up, medium-sized, or a large corporation, you will eventually confront the issue of your company's self-image. How are you perceived by your customers? How are you perceived by the general public? How does your company come across to potential customers? How do you compare to your competition? The answer lies within any marketing communication material that represents your company, ranging from your business cards to a promotional brochure, to a nationally broadcast commercial. Above all, you might need a logo with sophistication, elegance, and impact. A graphic designer can help you with a solution for your logo.Essentially, all logos can be organized in four separate categories: glyph, alpha-glyph, alphanumeric or a combination thereof. What exactly the logo will be for you depends upon a myriad of factors too numerous to list them all here. Again, a professional designer who is experienced should be hired for the logo design process. Glyphs: A glyph, or symbol, icon, pictograph, etc., is a graphic representation of your company, such as logos for Shell, Apple, and American Greetings (the rose). These are most widely used not for company marks, but for secondary communication devices, such as the recycle logo, all Olympic event icons, and instructional devices, like a broken wine glass on a box to signify the contents in the box is fragile. Glyphs, by themselves, are the least used types of logos, but, if done correctly, can provide the most impact and establish a sophisticated, intellectual corporate identity. Creating a glyph for a logo requires experience and talent and, if done by a non-professional, might look amateurish, unattractive and may even take away from your company's credibility. BEWARE!!!! |
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