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Boca Design Firm Logo RatonBefore the Internet made its mark on how business is conducted, ad agencies and public affairs representatives were the major sources for logo design. Not so in today’s international marketplace.Technological advances that made the Internet possible are also the reasons why online logo companies come to the task of logo development from a completely different perspective than do ad agencies. Available to online companies are graphic artists from all over the world, artists who, in their lifetime, have been influenced by different cultures, different art - a convergence of experience which maximizes the scope and depth of the overall creativity available from Internet sources. A traditional ad agency, using its current approach of one artist/one logo design with variations, could not afford to maintain a studio of some 50 artists from whom to obtain logo designs. This is what agencies would have to do to be competitive to online logo developers. LogoWorks is one online logo design company that has this capability at the touch of a mouse. |
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