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Low Cost Logo DesignWe’re all familiar with the fact that logos are used for two purposes - to identify a company or division of a company or to represent a specific product or service. Logos that reflect the image of a company or one of its operating units or its products are destined to exist for as long as the company does. Hopefully, that will be for a healthy, extensive span of time. Reason enough for making sure the company logo and product logos will be effective image-makers over the generations.It’s important, at the onset of logo development, to share key facts about the company, its products and product usage, the benefits for the customer, the market segment the company is part of; in fact, any pertinent market research that relates to the company and/or product image. Advertising agencies, the traditional source for logo development, approach the process of logo development from a viewpoint that is different from that of an online logo service. With ad agencies, the logo is comparable to a side dish served as part of the campaign meal. With an online logo design service, logo development is the entrée. Is this an important difference or just a nuance that doesn’t affect the outcome? Technology tells us this difference is of monumental importance, both artistically and financially. |
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